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The recent recession has bought about a new level of frugality, namely voucher codes . They serve several needs, firstly the consumer who has probably been experiencing financial hardship due to the economic conditions, is looking to make their money go further. Secondly the retailer is affected because the consumer is concerned about the economy and is not spending as much on goods, so the retailer is looking at ways of bringing in business. The solution that solves both problems is discount deals . Sales are everywhere, high streets shops are looking to attract as many people as they can to keep spending at their stores and as such are prepared to offer handsome discounts to get the consumer to buy from them. This has lead to a profusion of coupon codes websites, but few can compare with the comprehensive information and codes available from www.123vouchercodes.co.uk.
www.123vouchercodes.co.uk is a website which has built up a formidable reputation for quality and consumer focused service. It has a vast array of codes on offer, many from well known high street names that many would recognise. The savings on offer can be significant and has helped many people to save money on a wide variety of products and services. This website, however, comes into its own with the festive season around the corner and Christmas shopping in full swing, its amazing discount codes are there for all to see.
If you are looking to save money on your purchases, then a visit to www.123vouchercodes.co.uk should be your first and last port of call. With extensive codes and discounts available, this website has become a consumer champion.
I always like to brag about the gadgets I have at home and what better way to do it than right here on my very own blog. I have always been a gadget freak and spent extravagantly on things that look and sound fantastic. I obviously spend without being able to afford it. God bless credit cards. I have friends with similar interests and we often challenge each other’s egos and pockets to get the best piece of kit before anyone else. Although I haven’t bought anything for a while now, I always feel the need to go to some electronics superstore and let my impulses loose.
If you are a gadget freak like myself, I highly recommend registering on AVFORUMS. It’s the most active gadgets forum in the UK right now. There are a lot of American ones that I visit too. Google em’. Do get yourselves on the syndication feeds from these great websites.
Rule of thumb, ALWAYS host your website in the country of your target audience. There’s this thing in the big bad world of SEO called “localised search query”. I won’t go into too much detail; instead I will show you what it means in this image.
Google localised search query
Notice I clicked “pages from the UK”? Google will intelligently remove all websites that don’t have an IP address registered in the UK while conducting this search. They do look and IP addresses and give you weighting by the location of your IP address. A good little tool to check where your site is hosted is at Domain Tools. Just enter your website URL or the IP address if you know it and it will tell you where your host is located.
If you need help with finding hosting providers in the country you desire, you can always go to a few forums for web hosting. Web Hosting Talk is one of the best forums on this topic and is very active. Another good resource is HostSearch.
Now this may all change going further as search engines continue to innovate. Google may eventually provide you with search results from your own city, neighbourhood, post code or even street. That, probably will not make any difference to where your IP is located. As long as its in the same country, you’re sorted.
They are not new anymore, yet you don’t see them absolutely everywhere. Search clouds are visual representations of your website’s most popular searched keywords. Search clouds first appeared on the popular photo sharing Web 2.0 website Flickr.com in the form of tag clouds (which I shall discuss later). I like them for a lot of reasons. As a webmaster, I like them because they tell me what my visitors are doing on my website. I can leverage useful information in a snapshot from a search cloud to judge what the interest areas of my website are. By acquiring this information, I can exploit the incoming traffic in so many ways. I can take advantage of popular search queries by:
plugging in relevant advertising efforts into most popular content areas.
creating new content for tags that are popular to get more authority on a subject.
diverting traffic to other interest areas of the website.
optimizing content from user statistical data through a user experience learning curve.
finding and evaluating my niche audience.
keeping content up to date.
producing spider bait for search engine bots.
You may argue that I may get those statistics via an analytics tool, I agree, but analytics tools show you most popular pages, events, trends, visitor history and search queries of external sources. What you get with a search cloud is an overview of most popular “internal” searches conducted on your site according to word frequency. You could however use your code wizardry to build reports from saved search queries.
Apart from the data that a search cloud provides you, you should also consider what value it offers to your audience. Here are a few advantages:
a bird’s eye view of what’s hot and happening on your site.
a fast and readily available method of searching through your content.
a first point of reference to your loyal visitors.
maximizing user experience and performance of your site.
There is another flavour of the cloud offering and its called the tag cloud. The difference is simple. Search clouds comprise of search queries weighted by the size of a font that are generated dynamically through user activity on your site. Tag clouds, on the other hand are the most referenced words in your metadata within your content that you define yourself. I prefer search clouds as you are not enforcing your opinions on your audience rather putting the audience’s needs and wants first and foremost and creating a self generated user centric tool on your site. A shortfall of search clouds is that you need data acquired via user activity before you can build one. If your website is relatively new, you may find that tag clouds work better for you as you can probably ascertain by looking at my own tag cloud on the right hand navigation pane.
Examples of search and tag clouds
One of the most famous clouds is from the Web 2.0 school of thought.
Web 2.0 Tag Cloud
A US based company came up with a novel idea of creating a cloud search engine. You define your queries and give them importance by weighting them and then running a search. Give it a go at SearchCloud.net
Clouds come in different shapes, sizes and frequencies. They work differently for each type of site or industry. The functional workings of a cloud are usually the brainchild of the webmaster or technical architect of the website. You can define what your search cloud does for you and your business. I would recommend some research and development to come up with a solid technical specification. Some best practices on design and aesthetics of search clouds should also be considered before you develop a custom-built search cloud. Help is available all over the web. There are numerous open source applications that will help you create a search cloud for your website for free too.
Customize your CMS application to build your cloud
An idea I came up with when I was the technical architect for a client’s website was to build a few scripts around the search cloud. Configuring your website/CMS to store all data of your visitors keyword search activities is the first obvious step. Separately, you can build a keyword bank in your database to act as an automatic moderation tool for your search cloud to flush out non-relevant keywords. In practice the script would screen any words against your keyword bank to find matches. Once a match is found, the keyword is allowed to be automatically published in your cloud. The frequency of exact matches would determine the size / weight of the font.
Use analytics tool to build your cloud
Why not go a step further while you are at it. Why not combine most popular keywords coming from external search engines to your search clouds to give them more weighting. This may easily work for you or against you, so be careful. I will let you be the judge of that. Almost all analytics tools give you reports on what keywords your users used to find your website. This data can be collected from either your analytics application’s front end, an exported report or even its database. You can configure your website to talk to your analytics tool’s database to pull that data in at timed intervals for auto publish activities. You may however not have database access to any third party hosted analytics tools like Google Analytics, but you may get your hands on this juicy data from licensed applications such as WebTrends, Omniture and Speedtrap.
Search clouds are here to stay
More and more people are warming up to search clouds nowadays. It is becoming a buzzword and the first thing people associate to Web 2.0. Perhaps you will see search clouds making their way into usability guidelines and best practices for websites.
My research has concluded that you will find hundreds of websites talking about tag clouds, but only a handful explaining search clouds. Just my two pennies worth.
Please feel free to leave a comment with links to your search clouds.
I am not going to patronize you by telling you what a CMS is. You know that already which is why you landed on this page. The challenge (often) is finding a good one for your business. By now you are trolling the internet in search for answers and guidance on where to start with a good CMS. Yes, you guessed it. It ain’t easy.
The first thing you need to think about is getting a wish list together. My list spawned through R&D and experience with bespoke CMS builds I conceived. By all means, please do your own research and come up with your own list, although this one is not a bad one to start with.
Web CMS features wish list
Content access rights
Content approval
Content templates
Technical transparency
Content ownership
Content accessibility
Content creation
Content management
Content publishing
Content scheduling
Time sensitive opportunities
Logs of user access
Audit trials
Version control
Presentation consistency
Brand integrity
Workflow processes
Web standards management (accessibility)
Auto site map generation
XML sitemap generation
Newsletters
Calendar of events
Rich text editor with HTML support
Spell checker link checker
SEO compliant
Scalability
Adaptability
XML integration
XSL transformations
Cascading Stylesheets
Microsoft word integration and content cleanup
Media library with ”alt” text options
Form creation
Search and advanced search
Site map generation
User reporting
User management
Access rights
Multi server publishing
Multiple publishing formats
Dashboard
Wizard based content management
Affiliate marketing management
Advertising management
Ad hoc modifications
Banner management
Blogs
Public forums
Drag n Drop content
Image resizing
Undo
UI levels
Standard contend and keywords bank
Content syndication (RSS)
URL rewriting
Polls
Surveys
Sandbox
Multiple level user membership areas
Build considerations
Ease of deployment
Minimal training
Managing multiple websites from a single licence
Documented information architecture
Template creation
Content migration tools
Developer forums
OK, my wish list was massive. Your requirements may be similar, less or even more. A lot of CMS platforms have all of the above functionality out of the box. Others may need plugins or custom builds. As you can probably ascertain, I was looking for an enterprise CMS solution. These tend to be the most expensive types of CMS.
Costs
If like me, you were looking for an enterprise CMS, a very important consideration is your license cost. An evaluation of the following items should be considered necessary:
Multiple hosting servers (authoring, publishing, backup, database, additional web farms)
Should cover multiple websites on the same host including sub domains / microsites
Should cover unlimited number of articles or web pages published
Should cover multiple processors on the hosting machines.
Should cover multiple database connections.
Should cover a sufficient amount of editors for the CMS
Should include multiple installations of the software.
I cannot emphasize enough on the need for putting time and effort into researching and identifying the right CMS for your needs. Your chosen CMS will eventually become an important part of your business operations. You need to make a good choice. I use the word “good” in the context that not every decision is the best one. Business needs change constantly, hence the need for better more robust tools in a constantly changing environment.
Doing the research
OK, enough of the theatrics. Let’s get down to how you will find the information you need. You will find in your research that search engines will render results for both closed source and open source CMS almost equally. My perception is that the big players in the web world have established authority via closed source platform applications, hence glorifying closed source software suppliers. Open source solutions are also in abundance, partly because everyone and anyone can easily get their hands on them but mostly because they are free. In Web 2.0 context, this is known as the long tail.
A good resource in my opinion to get an overview of the products on the market is cmswatch.com and more specifically their vendor list. They do ask you to pay a whopping $975 for one of their reports that gives you a low down on all of the 42 Web CMS providers they cover, but I reckon, with a combination of common sense and Google, you should be able to find answers to all your questions.
Another resource is cmswire.com. It is more of a blog than anything but the content is up the date and right on the money most of the time. You may however find it tiresome to go over all their posts to find answers to your specific queries (if you have any).
If all else fails and you are still in a dilemma about which CMS is right for your business, float an RFP (request for proposal) document to your shortlist of suppliers. Let them do the hard work to try to win your business, you call the shots. I came across a good presentation on building an RFP that you may find useful. There is another tedious excersize of evaluating all the proposals you recieve by doing an evaluation matrix. A good overview of how to contruct your evaluation matrix can be found at positive-way.com.
I’d like to take this opportunity to list down a few of my favourite content management systems:
I would be foolish to assume that my readers are from small, mediocre or large organizations with similar requirements for their CMS. In reality, every business has its unique requirements for its web strategy, which inadvertently does impact decisions. You will find in certain circumstances that even a free CMS fulfils all your needs. This very blog is created on Wordpress which is an open source blogging application that a lot of people have customized to work as a fully fledged Web CMS. You can be certain that all the hard work and time you put into indentifying a CMS that ticks all the boxes will be a worthwhile investment.
I would like you to read this with an open mind. This is apparently quite a sensitive subject for some, for others – a declaration of war. I have been in the software development industry long enough to know that you can’t win an argument no matter which camp you support. I myself am from the closed source camp; therefore, my views may tilt slightly towards Microsoft, Oracle, Adobe and the likes.
So where do we start? Firstly, you need to ask yourself the following questions.
1. What sort of technical talent do you already employ within the organization?
2. What platforms are current systems developed on?
3. Is there a large user base and means of acquiring support for more technical issues?
4. How much are you willing to spend? *
*Please be aware that both platforms can end up costing the same. This usually refers to technology resources and developers required to customize applications to meet business requirements. This is explained briefly below.
Technology decision makers in general need to consider future prospects, stability, integration with other systems, expandability and cost effectiveness to make an educated decision. Having a strong technical team is directly proportional to the success of your business (duh). A lot of things are predicated upon the faith you have in your top tech wonks. I put it this way because “wonks” don’t all believe in open source; nor do all believe in MSFT and more mainstream technologies. Tech people are by nature usually egotistical about these sorts of decisions. The main consideration is not necessarily the technical path — but more: do you trust your techies? Because either way you go, you can have the right applications and still fail.
If you work for a large organization, chances are, you already have the talent you need in either platform yet the decision still remains an important one as it affects the issues mentioned above. If you are in a smaller organization or have a clean slate, your decision may be easier to make.
It is also important to mention the challenges you might face when hiring developers for your chosen platform. Closed source developers can be found a dime a dozen and are cost effective resource-wise. The biggest challenge I faced was hiring open source developers. Since I predominantly worked in the web arena, I was looking for skills in LAMP (Linux Apache MySQL PHP) and Ruby on rails etc, for an intranet project. That turned out to be a major disaster as open source developers are as abundant as monkeys in the arctic. We had to ditch the whole open source idea and choose .Net and Cold fusion. As it also concerns cost (cap-ex type cost) differences, perhaps MSFT/Oracle solutions can trend higher but, oftentimes you can sleep better at night because you’re going through a more established corporate track with strong lines of customer support.
No matter how much research you do on this and how many brains you pick, you will always find advantages and disadvantages in both platforms.
Here is a comparison that I broadly agree with.
Feature
Opens Source CMS
Closed Source
Initial product buy price
“free”
Licence Price
Subscription
“free”
Subscription Price
Project Implementation Services
Relatively higher cost , sometimes unpredictable because of poor documentation.
Lower and predicable
Documentation
Fragmented, less than complete,
Comprehensive, relatively much easier to use
Out of Box features
Extensive but harder to discover
Clearly defined and extensive
Training ramp up
Longer, needs a research approach
Shorter
Deployment time
Longer
Shorter
Feature Set
Extensive range of plug ins and product extensions available from the community in various stages of release
Integrated product feature set that is tested within an integrated product development and release structure
Ongoing Support
Will need someone with technical expertise
Can be technical free i.e. just used by publishers etc
Response to bugs
Feed into open source community and wait for a response
Prescribed ticketing system with escalation procedures
Responsiveness to market needs
Community needs to decide whether to do something need then do it.
Commercially driven with defined release schedule
Likely To suit
Organisation with tighter budget, longer timescale and in-house technical staff who wish to get ‘into’ the CMS
Commercial organisation with tighter timescale.
Ease of Use
Adequate
Very refined and mature
I found this comparison online somewhere and am unable to give the source at the current time. Apologies to the author.
Depending on your requirements, you may go for open source and spend on development resources or closed source and spend on license costs and support level agreements with some cost saving on developers. May the force be with you.
